Kawasaki dropper Tokyo-messen

Ikke det at det har så mye å si for Ola og Kari Nordmann, men det har likevel en enorm symboleffekt når den japanske produsenten velger å droppe messen i sin egen bakgård.

Tokyo-messen har historisk sett vært viktig for de japanske produsentene og en utmerket anledning til å få all oppmerksomheten selv. At Kawasaki nå velger å droppe den hjemlige, men dog internasjonale messen, er et sterkt signal om at pengesekken ikke er utømmelig.

Her er pressemeldingen i sin helhet:
Kawasaki Not Exhibiting at The 41st Tokyo Motor Show 2009

Kawasaki Heavy Industries, Ltd. has decided to forgo participation in The 41st Tokyo Motor Show 2009.

Amid the quickly changing business environment that has had a major impact on the world economy, Kawasaki has been promptly taking countermeasures to cope with the situation. Regretfully, as part of a relocation of management resources for greater efficiency, we have decided to forgo participation in the 2009 Tokyo Motor Show.

Please rest assured that Kawasaki will continue to strive for higher levels of customer satisfaction by bringing to market exciting models as well as environmentally friendly products.